Traditional UI/UX is hitting a wall. AI doesn't need better button placement. It needs a new architectural layer: interfaces that transform around how humans actually think. This is the frontier I work on. Mapping cognitive modes, diagnosing where flow breaks, and architecting the control surfaces that come next.

co-founded and led the Creative and Design AI Lab. Brought AI transformation to 250 designers across global studios, working side by side with teams to integrate AI into their creative process.

30,000+ experiments in co-cognition proved that human nuance can be amplified through AI rather than averaged out.

Built and deployed AI agents at enterprise scale: a brand intelligence agent adopted company-wide for unified brand standards, and AI clones of team members for a long-distance collaboration project where AI augmented human presence and helped people feel connected across time zones.

The work was never about the tools. It was about helping people find their way into a new way of working. What they discovered changed how I think about everything.

Lead Designer for Cerebras Systems since 2017, shaping the physical architecture of the supercomputers powering frontier models.

Also co-developed Physical Intelligence systems at Logitech where AI reads human micro-movements and responds through haptics, closing the sensory loop between user and machine.

Independent work through nonai.space and copyself.xyz focuses on capturing, transmitting, and amplifying human originality through frontier AI systems without losing it to transformer averaging.

Published "AI Powered Design" in 2017, five years before the transformer wave. Founded NONOBJECT (acquired 2018). Authored Nonobject (MIT Press). Created the UE Boom.

2026: Keynoting iF Design Berlin on "The Perfect Flaw."
2025: Opening Keynote IXDC Beijing on Human x AI Symbiosis. Lectures at UC Berkeley.

How do we capture, transmit, and amplify human creativity through AI systems so that people become more authentic, more original, not less? That is the work.