Branko Lukic | Cognitive Architecture — Building the Missing Layer Between Human Creativity and Frontier AI

The Problem

AI tools are advancing exponentially. The creative explosion is real. But something unexpected is happening: when everyone uses the same tools, output collapses toward the mean.

Your imperfections are not weaknesses. They are your Creative Fingerprint: your perspective on what needs to exist, based on your entire lived experience. No one can copy it. This work is about capturing, transmitting, and amplifying that fingerprint through AI, not despite AI.

Everything here comes from working alongside people. Designers, creators, teams. Not theory. Practice and application.

30,000+ experiments in co-cognition proved that human nuance can be captured, transmitted, and amplified through frontier AI rather than averaged out. The work operates at three scales: individual creators preserving their fingerprints, teams maintaining collective originality, and organizations building competitive advantage through authentic human-AI collaboration.

Branko's work operates at three scales: individual creators preserving their fingerprints, teams maintaining collective originality, and organizations building competitive advantage through authentic human-AI collaboration.

Research explores four shifts: Humans — How we evolve when AI becomes our creative partner. Interfaces — How AI makes traditional UI/UX obsolete. Products — What happens when intelligence lives in everything we touch. Design — Why human creativity becomes more valuable, not less.

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Research and Experiments

Collaborations and workshops to map how teams and organizations can transmit their creative DNA through AI systems while maintaining strategic differentiation.

Vibe Designing, Copyself Protocol, Creative Fingerprint Transmission — systematic approaches for preserving originality in human-AI work.

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Frameworks & Workshops

Presenting research findings on creative fingerprint transmission, co-cognition protocols, and preventing creativity collapse in human × AI collaboration.

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Keynotes & Speaking

Three Scales

Creative fingerprint transmission operates at three scales: the individual, the team, and the organization

Creators

Preserving your fingerprint when the tool wants to average it away. Your Perfect Flaws are the engines of original work.

Teams

Maintaining collective originality when everyone has access to the same intelligence. The challenge is co-cognition, not just co-creation.

Organizations

Building competitive advantage through authentic human-AI collaboration, not through speed alone. Differentiation comes from what only your people can see.

Frameworks & Workshops

Systematic approaches for preserving originality in human-AI work

Collaborations and workshops mapping how teams and organizations can transmit their creative DNA through AI systems while maintaining strategic differentiation. The approach is experimental. Not theorizing but building. Not predicting but discovering what actually happens when two intelligences meet.

Vibe Designing

Maps how creative intent travels through AI systems. A framework for translating the prelinguistic signals, the gut feelings and aesthetic instincts, into structured guidance that AI can actually work with. Developed through practice with design teams navigating AI-augmented workflows.

Copyself Protocol

A systematic approach for capturing and transmitting your creative identity through any AI system. Not your style. Your cognitive signature: the way you see, decide, and make. Built from 30,000+ experiments in co-cognition.

Creative Fingerprint Transmission

Preserves what makes your work yours at scale. How teams and organizations encode their collective creative DNA so it survives and strengthens through AI collaboration rather than averaging out.

Bio

My field of work is cognitive architecture: the inner workings of the human mind and the underlying cognitive mechanisms behind every interaction humans have with AI systems.

Everything I know comes from working with people. Not theory. Practice.

From transforming how 250 designers work with AI at Logitech, to shaping the physical architecture of Cerebras supercomputers, to architecting AI-native interfaces that transform around how humans actually think. One continuous thread: the cognitive layer between people and intelligent systems.

How do we capture, transmit, and amplify human creativity through AI systems so that people become more authentic, more original, not less? That is the work.

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Speaking

Keynotes & Events

August '26

Perfect Flaw

Museum of Applied Arts · Belgrade, Serbia

An exhibition exploring Perfect Flaws — the unique ways we process that lead to original work. When AI averages, your Creative Fingerprint becomes gold.

April
28 '26

Perfect Flaw: When Imperfection Becomes Gold

iF Design Trend Conference · Berlin, Germany

Keynote exploring why human imperfections become valuable creative assets in an age of AI-generated perfection. How "Perfect Flaws" drive originality and why your quirks are your competitive advantage.

February 6 '26

AI + Creativity: From Tool Use to Co-Intelligence

Co-Intelligence Academy · Stanford University (Virtual)

Course module on transitioning from AI as assistant to AI as thinking partner. Frameworks for creative collaboration that preserve human judgment while leveraging machine capability.

December 12 '25

The Missing Layer Between Human and Machine

Creative Mornings at Frog Design · San Francisco, California

Morning talk on cognitive architecture: the protocols that translate human intent through AI systems. Why the interface between minds matters more than either mind alone.

November 28 '25

Human + Machine: Co-Creating the Future of Design

POLITEHNIKA 2025 International Scientific and Professional Conference · Belgrade, Serbia

Panel with Ljubiša Bojić and Željko Zdravković on AI as a creative partner in design, the changing role of the designer, and how human intuition and machine intelligence work together in practice.

November 19 '25

Design in the Age of Co-Intelligence

Jacobs Institute for Design Innovation · UC Berkeley, California

Guest lecture exploring how design practice evolves when intelligence is no longer scarce. The shift from designing objects to designing thinking partnerships.

October 30 '25

Opening Keynote: The Creative Fingerprint Protocol

IXDC International Experience Design Conference · Beijing, China

Conference opening keynote on preserving individual creative identity in an age of averaged outputs. Why your imperfections are unforgeable and how to systematically transmit them.

October 7 '25

Better Tech for Creative Humans

Freepik at SF Tech Week · San Francisco, California

Panel discussion on building creative tools that amplify rather than replace human judgment. The responsibility of tool-makers in the age of generative AI.

August 21 '25

The Future of Creativity: AI, Art & the Human Touch

Future of Creativity Summit · San Francisco, California

Closing keynote on why human creativity becomes more valuable, not less, as AI capabilities expand. The economics of authenticity in a world of infinite generation.

We do not compute. We comprehend.
Building the layer between human creativity and frontier AI.